For exhibit and event professionals  


Inheriting an Event Team

Inheriting an Event Team

Posted on August 2, 2016 in MC2 Insights

If building the right event team isn’t challenging enough, imagine how difficult it can be to inherit an event team that already existed long before you took over the reins.

One Minute With…Mike Vant Hoogt

Posted on October 12, 2015 in One Minute With

Grand-Scale Production Mike has literally climbed the ladder of the experiential marketing industry beginning his career as a bench mechanic who was promoted to shop foreman with consequential promotions to field service supervisor, production manager and general manager before joining MC2 as vice president. His […]

7 common exhibit problems rentals can solve

Posted on September 7, 2014 in On the Show Floor

from Trade Show News Network Some may equate rentals with boring or basic displays, but rentals have come a long way, running the gamut from basic portables to practically custom exhibits. Used well, trade show rental displays can fit a variety of needs and solve […]

How to use technology in your trade show booth

Posted on April 5, 2014 in On the Show Floor

Trade Show News Network Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look […]

Hiring a Design Partner?

Posted on June 11, 2013 in Get More Done

Get your relationship off on the right foot by Sean Madden – Harvard Business Review Establishing a relationship with a designer is akin a successful marriage. You need someone who understands your needs, your shorthand, what you hope to get from the relationship and always […]

Cover Your Assets

Posted on October 2, 2012 in Events & Meetings

Insuring against potential disasters by Candy Adams – EXHIBITOR You work months to get your exhibit together just the way you want it. You’ve spent thousands of dollars in your endeavor and you’ve gotten the best people to transport your “baby” to your next event. […]

A Rental Affair

Posted on August 7, 2012 in Events & Meetings

Furnishing your exhibit on the cheap by Kelli Billstein – EXHIBITOR With all the effort you put into achieving the right look for your booth, it’s easy to forget one thing that can make attendees feel more comfortable when they stop by to visit — […]

10 Small-booth Graphics Mistakes

Posted on June 9, 2012 in Events & Meetings

Clear rules to help you understand what you should do instead by Linda Armstrong – EXHIBITOR Does a small booth by necessity deliver a small impact? Not really. By utilizing the right kinds of graphics, you can stand out from even the big guys, when […]

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