E•Connections

For exhibit and event professionals  

exhibiting

Everything Old is New Again

Everything Old is New Again

Posted on January 3, 2018 in Features

Effective exhibiting at their core remain the same, no matter how much times and fashions change, and no matter whether your exhibit is 10-by-10 feet or 100-by-100 feet.

Change booth without changing budget

Change Your Booth Without Changing Your Budget

Posted on July 18, 2017 in MC2 Insights

One of the challenges for trade show professionals is delivering maximum impact while working within the confines of a restrictive budget. Though the adage that “you have to spend money to make money” is true to a certain degree, you can change up your booth […]

One Minute With…Susan Ginwala

Posted on June 8, 2015 in One Minute With

We were able to sit down for a few minutes with Susan Ginwala, account executive at MC², to talk about the delicate dance between sales and marketing in the healthcare and pharmaceutical industries, along with some thoughts on reaching physicians at industry events. Read more…


Is Your Exhibit Machine Built to Last?

Posted on June 8, 2015 in Features

by Chris Virtuoso, National Design Director, MC2. Every year, the industry looks at the latest in exhibit trends – from fabrics to the latest technology. In reality – trends don’t matter to the overall design. Rather it’s your approach to the design and execution of building your exhibit that matters most. Read more…