E•Connections

For exhibit and event professionals  

graphics

10 Small-booth Graphics Mistakes

Posted on June 9, 2012 in Events & Meetings

Clear rules to help you understand what you should do instead by Linda Armstrong – EXHIBITOR Does a small booth by necessity deliver a small impact? Not really. By utilizing the right kinds of graphics, you can stand out from even the big guys, when […]

Your Dilemma Answers: Anyone know how to speak ‘ad-ese’?

Posted on July 6, 2010 in What's Your Advice - Answers

Our advertising agency is very creative, but its staff members don’t seem to understand face-to-face engagement, and their graphic designs work well in print but not as exhibit graphics. I’ve tried to explain where they’re falling short, but they don’t get it. Has anyone else had this experience? If so, what did you do about it? How can we get the best out of this ad agency?

— Penny, Exhibits Manager