For exhibit and event professionals  


One Minute With…Susan Ginwala

Posted on June 8, 2015 in One Minute With

We were able to sit down for a few minutes with Susan Ginwala, account executive at MC², to talk about the delicate dance between sales and marketing in the healthcare and pharmaceutical industries, along with some thoughts on reaching physicians at industry events. Read more…

Dos and Don’ts in Japan

Posted on June 29, 2014 in News from MC2 Europe

Experience shows that good fair stand construction and logistics are not the only factors leading to success. Doing business with the Japanese requires patience, service-orientated thinking and at least a rudimentary understanding of the Japanese culture. There are countless potential pitfalls. 1. In Japan ‘face […]

EXHIBITOR2014 – Conferencing American Style

Posted on April 30, 2014 in News from MC2 Europe

Christian Bauer, Head of Customer Relations & Consulting, MC2 Europe GmbH MC2 has been a regular and enthusiastic participant at the Exhibitor Show in Las Vegas for many years. But this year I also had an opportunity for some personal thematic and cultural exchanges with my colleagues during […]

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