E•Connections

For exhibit and event professionals  

Lighting

Overcoming Short Attention Span of Attendees

Overcoming Short Attention Span of Attendees

Posted on April 24, 2018 in MC2 Insights

Attracting — and keeping — the short attention span of attendees at a trade show can be challenging. Let’s face it, we all have short attention spans these days. It’s not enough to simply capture someone’s attention as they walk the aisles at a trade […]

Let There Be Light(ing)

Posted on December 1, 2010 in On the Show Floor

When your to-do list is already longer than Lil Wayne’s rap sheet, adding something as simple as “order new show shirts” can send you over the edge. And if you tack on a task as monumental as “master the art of exhibit and event lighting,” you’re likely to go Lindsay Lohan loony.