For exhibit and event professionals  


Boosting ROI with Events

Boosting Marketing ROI with Events

Posted on November 8, 2018 in MC2 Insights

Now there’s more proof that you can boost your return on investment (ROI) by hosting events. According to the Harvard Business Review Analytic Services and Splash, ROI can be directly correlated to event marketing. The latest HBR report, “The Event Marketing Evolution: An Era of […]

Feature—Why Sales and Marketing Rivalry should be History

Posted on October 31, 2014 in Features

The roles that the sales and marketing departments of your organization will play will depend heavily on how the company chooses to manage and structure them. They are two equally important functions with a relationship that is very necessary towards the long-term success of your business.

How to satisfy a content marketing death wish

Posted on August 8, 2014 in Get More Done

from Curata The majority of marketers are increasing their investment in content marketing, but few find success in their content marketing endeavors. The root causes vary significantly based on your content strategy, so here’s what you can do to avoid creating a potion for disaster. […]

Experiential Marketing

Posted on July 2, 2012 in Events & Meetings

What part of it aren’t brands getting? from hotcow.com Experiential marketing is a relatively new concept, but it can be a powerful tool in driving new business to your company. What is experiential marketing? Basically, it provides ways for your attendees to experience or immerse themselves […]

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