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Your Dilemma Answers: How do you measure success?

Posted on June 3, 2010 in What's Your Advice - Answers

I’ve heard a lot about measurement in the media and at conferences, and I’d like to start my own performance measurement program based on real stats. But I don’t know where to begin. We go to five big shows a year, each with a different division of our company, so it’s hard to make adjustments. Is anyone getting value and results from measuring trade show performance? What do you measure, and how do you employ the data? I’d really like to know.