E•Connections

For exhibit and event professionals  

measurement

Measuring Success During The Show

Posted on March 4, 2017 in MC2 Insights

Measuring success at a trade show is always important to see not only what worked, but what could use a little more work before the next big event rolls around. It is not, however, something that needs to wait until the event is actually finished. […]

Proving ROI That’s Hard to Ignore

Posted on February 21, 2017 in MC2 Insights, Uncategorized

Proving return on investment for a trade show can be challenging, but it helps make sure that your efforts stay focused on your program goals. It also prepares you for reporting to upper management program successes in a language they understand. It’s important to provide as […]

7 things you need to know now about events

Posted on November 10, 2014 in Events & Meetings

BizBash During the Event Innovation Forum in New York City, creative minds gathered from all across the event management spectrum to talk about some of the things managers should be cognizant of. From understanding attendees to worrying about how your Instagram looks, knowing these notable […]

Staff surveys define event effectiveness

Posted on January 13, 2014 in Metrics & More

Staff and stakeholder surveys by Ed Jones. Staff and stakeholder surveys are one of the most valuable measurements of event effectiveness. They provide “internal customer feedback” on your events. This feedback should be a cornerstone for any well-run event marketing program. Read more…

Measurement Tip #31

Posted on December 6, 2013 in Metrics & More

When all is said and done, what is the single most important thing to measure? As I wind down a great career helping people like you get the most from marketing events, I find the most important measure for me personally is “Did I make […]

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