E•Connections

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Wooing the New Trade Show Attendee

Wooing the New Trade Show Attendee

Posted on August 14, 2017 in MC2 Insights

A lot has been written about trade show attendance, particularly as everyone races to become the first to discover the “next big thing” to attract attendees. First, people were arguing that it was absolutely virtual reality, no question. Then, the discussion turned into augmented reality, […]

Trade show upgrade Michelle Bruno

Trade shows: Ready for an Upgrade?

Posted on February 8, 2016 in Features

Industry veteran Michelle Bruno speaks out on the future of trade shows. Michelle Bruno has a wake up call for the tradeshow industry. As someone who’s spent more than 30 years with event planners and exhibition logistics, she worries that the industry is stuck in […]

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