E•Connections

For exhibit and event professionals  

ROI

Boosting ROI with Events

Boosting Marketing ROI with Events

Posted on November 8, 2018 in MC2 Insights

Now there’s more proof that you can boost your return on investment (ROI) by hosting events. According to the Harvard Business Review Analytic Services and Splash, ROI can be directly correlated to event marketing. The latest HBR report, “The Event Marketing Evolution: An Era of […]

Shows Over and Management wants a Report

Show’s Over and Management wants a Post-Show Report

Posted on June 1, 2018 in MC2 Insights

A post-show report is not just an exercise, it is justification for your exhibit program. This means proving return on investment (ROI). A thoroughgoing post-show report gives you the opportunity to justify expenditures, allow for continuous program improvement, grow investment in strategies that work, and, […]

Proving ROI That’s Hard to Ignore

Posted on February 21, 2017 in MC2 Insights, Uncategorized

Proving return on investment for a trade show can be challenging, but it helps make sure that your efforts stay focused on your program goals. It also prepares you for reporting to upper management program successes in a language they understand. It’s important to provide as […]

One Minute With…Susan Ginwala

Posted on June 8, 2015 in One Minute With

We were able to sit down for a few minutes with Susan Ginwala, account executive at MC², to talk about the delicate dance between sales and marketing in the healthcare and pharmaceutical industries, along with some thoughts on reaching physicians at industry events. Read more…


Measurement Tip #31

Posted on December 6, 2013 in Metrics & More

When all is said and done, what is the single most important thing to measure? As I wind down a great career helping people like you get the most from marketing events, I find the most important measure for me personally is “Did I make […]

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