For exhibit and event professionals  

Sales leads

Measuring Success During The Show

Posted on March 4, 2017 in MC2 Insights

Measuring success at a trade show is always important to see not only what worked, but what could use a little more work before the next big event rolls around. It is not, however, something that needs to wait until the event is actually finished. […]

Leads, Schmeads!

Posted on June 8, 2011 in Features, On the Show Floor

Why you need a measurement program — now eConnections speaks with Ed Jones, President of Constellation Communication Corp. In our world of ever-decreasing budgets, upper management at more and more companies expects event and exhibit professionals to justify their participation in events and trade shows. […]