For exhibit and event professionals  


Feature—Why Sales and Marketing Rivalry should be History

Posted on October 31, 2014 in Features

The roles that the sales and marketing departments of your organization will play will depend heavily on how the company chooses to manage and structure them. They are two equally important functions with a relationship that is very necessary towards the long-term success of your business.

More Effective Lead Management and Measurement

Posted on July 3, 2013 in Events & Meetings

Establishing a plan that works by Michael Hughes – Expo The days of companies exhibiting at an event solely to establish a presence are long gone. Today, the focus is on potential sales, and that makes lead management and measurement primary concerns for every exhibitor. […]

Illegible Leads

Posted on February 19, 2012 in On the Show Floor

How to get the info you really need by Bob Milam – EXHIBITOR Participating — or putting on an event — has one goal above all others: getting those all-important leads. But why is it that so often, after your best efforts, those leads aren’t […]

The Leading Edge

Posted on September 7, 2011 in On the Show Floor

Why filling fishbowls with business cards doesn’t cut it anymore by Anna Huddleston – EXHIBITOR Trade shows and events aren’t places you go to just to present your company’s products. They’re where you go to get those all-important leads upper management is looking for. But […]

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