For exhibit and event professionals  


Overcoming Short Attention Span of Attendees

Overcoming Short Attention Span of Attendees

Posted on April 24, 2018 in MC2 Insights

Attracting — and keeping — the short attention span of attendees at a trade show can be challenging. Let’s face it, we all have short attention spans these days. It’s not enough to simply capture someone’s attention as they walk the aisles at a trade […]

Worthless Words

Posted on July 6, 2010 in On the Show Floor

Slogans, tag lines, mottos — call them what you will. Companies spend big wads of money to find the right words to convey what they’re all about and what they stand for. So, why do so many fail at communicating the message on the show floor? Maybe they’ve forgotten simplicity is best when it comes to exhibit graphics and signage.

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