Attracting — and keeping — the short attention span of attendees at a trade show can be challenging. Let’s face it, we all have short attention spans these days. It’s not enough to simply capture someone’s attention as they walk the aisles at a trade […]
Slogans, tag lines, mottos — call them what you will. Companies spend big wads of money to find the right words to convey what they’re all about and what they stand for. So, why do so many fail at communicating the message on the show floor? Maybe they’ve forgotten simplicity is best when it comes to exhibit graphics and signage.
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