Trade shows provide a unique opportunity to network, make new business connections, and build a brand. And it’s no secret that these days, social media apps have begun playing a major role in trade shows—allowing both attendees and non-attendees to stay on top of all the goings-on at each event.
However, it seems as though the way exhibitors use social media in trade shows is once again changing, as less conventional social media applications such as Instagram, Periscope, and Snapchat are being used in innovative ways.
Conventional Apps and Trade Shows
As far back as the mid-2000s, social media has been used at trade shows and continues to be used today. For example, Twitter has become a popular platform; trade show attendees regularly use it to send “tweets” re-capping memorable takeaways from presentations and different exhibits. In other words, Twitter—along with its use of hashtags—has served as a sort of collaborative note-taking platform for trade show…Read more…