For exhibit and event professionals  

social media

Don’t Make These Facebook Mistakes – EVER!

Posted on March 25, 2016 in MC2 Insights

Social networking sites like Facebook play such an important role in the world of business these days that it can be easy to forget they were never designed for that reason in the first place. Facebook in particular was originally limited only to college campuses […]

Tips for Boosting Show Floor Recognition

Posted on March 4, 2016 in MC2 Insights

You’re all set up, the doors are open and BAM— you’re not getting the type of show floor recognition that you expected. On paper, everything should be going great. Unfortunately, we don’t live in a world of paper. There are a few key tips that […]

The New Social Media: How They Can Impact Your Exhibit

Posted on November 9, 2015 in Features

Trade shows provide a unique opportunity to network, make new business connections, and build a brand. And it’s no secret that these days, social media apps have begun playing a major role in trade shows—allowing both attendees and non-attendees to stay on top of all the goings-on at each event.
However, it seems as though the way exhibitors use social media in trade shows is once again changing, as less conventional social media applications such as Instagram, Periscope, and Snapchat are being used in innovative ways.
Conventional Apps and Trade Shows
As far back as the mid-2000s, social media has been used at trade shows and continues to be used today. For example, Twitter has become a popular platform; trade show attendees regularly use it to send “tweets” re-capping memorable takeaways from presentations and different exhibits. In other words, Twitter—along with its use of hashtags—has served as a sort of collaborative note-taking platform for trade show…Read more…

7 things you need to know now about events

Posted on November 10, 2014 in Events & Meetings

BizBash During the Event Innovation Forum in New York City, creative minds gathered from all across the event management spectrum to talk about some of the things managers should be cognizant of. From understanding attendees to worrying about how your Instagram looks, knowing these notable […]