When it comes to your overall trade show strategy, success can be defined less on accomplishing one big goal and more about acing a series of little ones. You have to get things set up by a certain time. You want to make contact with […]
What he can teach you about staff training by Bob Milam Getting staff ready to man an exhibit can be a daunting task, especially if your staffers are salespeople. Why? While they probably do their regular jobs very successfully, the techniques they use don’t necessary […]
Staffing an exhibit can be a nightmare. Many of the people you assign to man the exhibit quite simply don’t want to be there, and it shows — with them failing to come to meetings, disappearing while the show’s going on and standing around talking with each other instead of booth visitors. How do you get exhibit staffers on board and happy to be there?