For exhibit and event professionals  


Trade Show Staffing Strategies

Posted on January 24, 2011 in On the Show Floor

Being successful at a trade show depends largely on one key factor: Having the right people in your booth so attendees are greeted promptly, enthusiastically and with the information they need about your company and its products. But how can you have all-star booth personnel when you don’t have sufficient staff of your own?

Trade Show Exhibit Booth Staffing Tips

Posted on October 28, 2010 in On the Show Floor

You spend a lot of money getting your booth ready, paying for transportation and ponying up exhibit fees. But without properly trained, professional staff to man your exhibit, you could be courting disaster. What are the 10 most important things you can do to have a boffo staff?

Trying to Keep Your Booth Effective with Less Staff?

Posted on September 28, 2010 in On the Show Floor

In years past, maybe you were allowed to take five people with you to an event. But then, the number was trimmed, and trimmed again, as travel costs became a bigger factor. Yet, upper management still wants to see the same kind of ROI your booth has always generated — or even better results. How can you do more with fewer people from your company to help you? Maybe it’s time to find ways to make outsourcing work for you.

Your Dilemma Answers: How do I get my boss’s feet into my size 6 shoes?

Posted on September 4, 2010 in What's Your Advice - Answers

My boss balks every time I ask for more than one person to go with me to a show. I don’t think he’s being mean; he just doesn’t understand how much work has to be done there. How can I convince him to come along and “talk a walk in my shoes?” Have any of your readers tried this tack? If so, I’d love to hear about how they did it — and their results. Thanks.

— Regina, Exhibits Manager

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Review Privacy Policy here