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Worthless Words

Posted on July 6, 2010 in On the Show Floor

Slogans, tag lines, mottos — call them what you will. Companies spend big wads of money to find the right words to convey what they’re all about and what they stand for. So, why do so many fail at communicating the message on the show floor? Maybe they’ve forgotten simplicity is best when it comes to exhibit graphics and signage.

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