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virtual reality

Wooing the New Trade Show Attendee

Wooing the New Trade Show Attendee

Posted on August 14, 2017 in MC2 Insights

A lot has been written about trade show attendance, particularly as everyone races to become the first to discover the “next big thing” to attract attendees. First, people were arguing that it was absolutely virtual reality, no question. Then, the discussion turned into augmented reality, […]

Virtual Reality: The Trade Show’s Quiet Game Changer

Posted on August 4, 2017 in MC2 Insights

“Virtual reality” may still seem like little more than a “buzz” term, but recent statistics have proven that it’s anything but. According to one study, it’s estimated that over a billion people worldwide will regularly access VR and AR (augmented reality) content by as soon as […]